Outbound Webhooks: Available today!


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We’re proud to introduce an exciting new capability that marks the first step in our 2024 integration strategy and lays the foundation for making the LaunchNotes platform extensible to any tool in your stack: Outbound Webhooks. 

What are Outbound Webhooks?

Outbound webhooks are a mechanism used to enable near real-time data sharing between applications. An outbound webhook is a predefined HTTP callback that sends automated messages or notifications from one system to another based on specific events or triggers. These events could range from user actions to updates in a database. By leveraging outbound webhooks, developers can ensure seamless integration between different platforms, facilitating timely information exchange and enhancing the benefits from working in multiple best-in-class tools.

The foundation for deep integrations with LaunchNotes

The design of outbound webhooks on the LaunchNotes platform is centered around enabling smooth and customizable interactions from data objects within LaunchNotes to other tools, including product, project management, marketing, sales, and support tools, creating greater value for you and your team when these tools are working together rather than in separate silos. 

What’s under the hood

Outbound webhooks represent a comprehensive approach to enhancing the efficiency and utility of your product communications and processes within LaunchNotes. 

Timely updates across LaunchNotes

Trigger a webhook notification when: 

• Announcements: Are scheduled or published

• Templates: Are created, updated, or used

• Feedback records: Are created or organized

• Ideas: Are published or unpublished

• Roadmap items: Transition between stages on the roadmap

• Subscriptions: Are created, updated, and/or unsubscribed

• Views: Are created, archived, or duplicated

Optional authorization

If the webhook URL requires username and password authentication, LaunchNotes outbound webhooks are compatible with those requirements. 

Customization and flexibility

Configure your webhooks to match your specific needs. Choose the events that trigger your webhooks and control the flow of data to your systems.

Efficiency and reduced resource allocation 

Replace constant polling of the GraphQL API with webhooks that send data as soon as it's available, reducing server load and network traffic.

Empowering your engineering team for business growth

Our outbound webhooks were designed to support your engineering teams in building out integrations and accelerating deployment. The introduction of this feature lays the foundation for your ability to integrate LaunchNotes with prominent platforms like Marketo, Hubspot, Salesforce, Zendesk, Azure Dev Ops, Jira, and more.

We love feedback

We’re excited to offer webhooks as a flexible solution to build your own integrations. If you’re interested in a specific first-party integration, please get in touch! 

Functionality

Help Article

NOTES

• this is for the dev team - target audience - people already using Webhooks

• SFDC as an example, a particular customer needs to configure to their particular SFDC implementation

  • N8N or Zapier can be the work around for the bespoke implementation

• Set up a receiver when the outbound webhook is set

• Do you integrate with SFDC? No. But, if you want to build integration, we have the foundation set-up for you to build your own.

  • Here’s what it would take: new subscriber signs up, that could be straightforward.

• Built for developers by developers

• Use case: subscriber and announcements… they would build and host in their own account (this is where LN having blueprints for this, could accelerate their implementation

• Point people to Zapier or N8N?

• Slack natively supports Webhooks

• MEssaging - if you want it, it’s here (currently overstating capability)

  • You can build something on your end to receive near time notifications with Webhooks

    • Hit one of your URLs when something happens

    • Example: new subscribers - set up URL to receive the event 

• Most products do not accept random payload

• Webhooks - creates JSON packet

Today, LaunchNotes shipped Outbound Webhooks - integrate LaunchNotes with your favorite product, project management, marketing, and sales tools and workflows.

Our outbound webhooks were purpose-built to support engineering teams in building out integrations and accelerating deployment and lay the foundation for our customers to integrate LaunchNotes with prominent platforms like Marketo, Hubspot, Salesforce, Zendesk, Azure Dev Ops, Jira, and more.

#Productcommunications #Webhooks #Integrations